CHAPTER 3 STRATEGIC INITIATIVE FOR IMPLEMENTING COMPETITIVE ADVANTAGES

Business Process Re-engineering (BPR)
BPR is the analysis and redesign of workflow within and between organization. For example Maybank2u.com use the network for everything service.

Question: How organization use BPR to improve their business?
Answers :

1. Shared database, making information available at many places. for example Ali's car broke down and he call the insurance company, then the nearest insurance company will send their agent to solve it. Means every branch of insurance company have the same database of their client.
2. Expert systems, allowing generalist to perform specialist tasks.
3. Wireless data communication and portable computers allowing field personnel to work office independent.
4. Automatic identification and tracking, allowing things to tell where they are, instead of requiring to be found.  

COMPANY DID NOT USE BPR

 

  COMPANY USE BPR

car broke down